STUDY DETAILS
For this report, respondents were asked four questions about how their giving has changed and what drives their interest in specific causes and organizations.
Sample Size (n)=700, detailed established profiles where sampled and weighted to census
Fielded:
- June 2026
KEY HIGHLIGHTS
The findings demonstrate how inflation, trust, and personal relevance are reshaping charitable giving in 2026.
- Financial pressure, not donor fatigue, is driving reduced giving.
- Trust and visible impact matter more than ever when choosing where to give.
- Personal connection outweighs politics and religion when selecting a cause.
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